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We invent game-changing innovations, with an obsession for safety & hair integrity. We anchor our hair expertise in technical services, made by professionals for professionals. We deliver superior products, services and experiences, worth paying more for. We were born in Paris, the city of creation.
Powered by Pro-Keratin + Incell, this nutri-reconstructor range gently cleanses and deeply nourishes straightened hair, while recharging the depleted moisture levels. This advanced dual action formula makes hair smoother and more manageable.
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Xtenso Care ShampooApply this strengthening shampoo to wet hair and distribute evenly. Lather and rinse thoroughly. | Xtenso Care MasqueUse post shampoo. Distribute evenly on wet hair and emulsify. Leave for 3-5 minutes. Rinse thoroughly. | Xtenso Care SerumTo complete your regime, apply a small amount of serum to towel dried hair. Spread evenly through lengths and ends for stronger, hydrated and more manageable hair. |
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PROVEN RESULTSRecharges depleted moisture levels and controls volume* Re-Builds and strengthens the hair fiber *Instrumental test shampoo + masque + leave-in vs non conditioning shampoo | SPECIALIZED CARE FOR STRAIGHTENED HAIRThe specialist hair care range with gentle, sulfate free formulas for frizz control, manageability and shine. | PROFESSIONAL FORMULAOur products are designed for hairdressers with highly concentrated formulas for perfect salon hair. | COMMITMENT TO SUSTAINABILITYWe drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging. |
« What we look to achieve in our labs is to make your job easier. I want you to know that L'Oréal is entirely at the hairdresser’s service. »
Eugène Schueller, founder of L’Oréal group
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